Beauty

ChatGPT

Swedish lifestyle magazines dominate: Femina, Elle, and Metromode lead. Beauty retailers Makeup.se, Lyko, Nordicfeel, and Kicks complement with test and review sites.

Gemini

Citations are sparse overall. Lyko and Metromode lead, followed by Apotea. Reddit appears minimally - far less dominant than in other categories.

Perplexity

YouTube dominates massively for beauty tutorials. Lyko leads retailers, followed by Femina, Elle, and Kicks.