Understanding Domain URLs Analysis

The "Domain URLs Analysis" table on the Page Performance page helps you understand which websites (domains) and specific pages (URLs) are being mentioned by AI models in response to your tracked queries. Here's a breakdown of the key columns:

Domain Mentions

This column shows the total number of times any URL belonging to that specific domain appeared in the AI responses for your tracked queries, within the selected time window (e.g., Last 7 Days, Last 30 Days).

Think of it as the frequency or volume of mentions for that domain. If the same URL from a domain is mentioned multiple times, each mention increases this count.

Unique URLs

This column counts the number of distinct, individual URLs (specific web pages) from that domain that were found in the AI responses within the selected time window.

This tells you about the breadth or variety of pages mentioned from that domain. If the same URL is mentioned multiple times, it only counts as one unique URL.

Mentions (per URL)

When you expand a domain row by clicking "Show URLs", you'll see a list of specific URLs found for that domain.

Next to each URL, a (mentions: X) count is displayed. This number shows how many times that specific URL was mentioned within the selected time period.

Example

Let's say within the "Last 7 Days", the AI mentioned these URLs for your queries:

  • yourdomain.com/product-a
  • yourdomain.com/product-a (mentioned again)
  • yourdomain.com/blog/post-1
  • competitor.com/feature-x
  • yourdomain.com/product-b

Here's how the analysis would look for each domain:

yourdomain.com

Domain Mentions: 4

(Counted each time: /product-a, /product-a, /blog/post-1, /product-b)

Unique URLs: 3

(Distinct URLs: /product-a, /blog/post-1, /product-b)

competitor.com

Domain Mentions: 1

(Counted once: /feature-x)

Unique URLs: 1

(Distinct URL: /feature-x)

If you expanded the yourdomain.com row, you would see:

  • yourdomain.com/product-a (mentions: 2)
  • yourdomain.com/blog/post-1 (mentions: 1)
  • yourdomain.com/product-b (mentions: 1)

URL Types: Web Search vs Response URLs

The system categorizes URLs into two distinct types based on how they were obtained:

Web SearchWeb Search URLs

These are URLs that AI models found through web search results. When an AI model performs a web search to answer your query, the URLs from those search results are captured and marked as "Web Search" URLs.

Example: If you ask "What are the best project management tools?" and the AI searches the web, URLs like "asana.com/features" or "trello.com/pricing" found in the search results would be tagged as Web Search URLs.

ResponseResponse URLs

These are URLs that appear directly in the AI model's response text. These URLs are mentioned as part of the AI's written answer, often as recommendations, references, or examples.

Example: If the AI writes "You can find more information at example.com/help" in its response, that URL would be tagged as a Response URL.

Filtering Options

You can use the "Show options" dropdown in the Page Performance interface to filter and view:

  • Web Search URLs only - See only URLs from search results
  • Response URLs only - See only URLs mentioned in response text
  • Both types - View all URLs together (default)

Other Columns

  • Domain: The website domain name. Your brand domain(s) appear green, competitor domains red.
  • Model(s): The AI model(s) that mentioned URLs from this domain in the selected period.
  • Actions: Allows you to expand the row to see the specific URLs, their titles, the queries they appeared in, and the specific model(s) that mentioned them. (Each URL shows its type with a colored badge and mention count).